Business Source

Business Source - Episode 13 - Staying focused during lockdown - Janice B Gordon

December 02, 2020 Lee Nightingale Season 1 Episode 13
Business Source - Episode 13 - Staying focused during lockdown - Janice B Gordon
Business Source
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Business Source
Business Source - Episode 13 - Staying focused during lockdown - Janice B Gordon
Dec 02, 2020 Season 1 Episode 13
Lee Nightingale

With all that's going on, staying focused in Sales is a real challenge.  It's affected every business globally, whether that be positively or negatively.  Some have had significant challenges due to being overloaded with orders/work, but for many, surviving has been difficult.

So how do we as sales people remain motivated, focused and make the best use of our time?

Janice shares her wisdom with me covering areas such as customer success, strategic selling and how the buyers have become smart to the shortcuts salespeople try to make to get the sale.

We also talking about how it can also be healthy to cull your client bank of customers that demand the earth but pay very little.  

Low Revenue / High Need - lowest 10-20% of your client base
Reasonable Revenue / Low Need - Sweet spot
High Revenue / High Need - Top 10-20% of your client base

A key take away for me is about ensuring your end-to-end customer experience is solid and that each business unit contributes and understands their part.

Janice's Book's

  • Essential Business by Janice B Gordon :-)
  • The Chimp Paradox by Prof Steve Peters
  • Rebel Ideas by Matthew Syed
Show Notes

With all that's going on, staying focused in Sales is a real challenge.  It's affected every business globally, whether that be positively or negatively.  Some have had significant challenges due to being overloaded with orders/work, but for many, surviving has been difficult.

So how do we as sales people remain motivated, focused and make the best use of our time?

Janice shares her wisdom with me covering areas such as customer success, strategic selling and how the buyers have become smart to the shortcuts salespeople try to make to get the sale.

We also talking about how it can also be healthy to cull your client bank of customers that demand the earth but pay very little.  

Low Revenue / High Need - lowest 10-20% of your client base
Reasonable Revenue / Low Need - Sweet spot
High Revenue / High Need - Top 10-20% of your client base

A key take away for me is about ensuring your end-to-end customer experience is solid and that each business unit contributes and understands their part.

Janice's Book's

  • Essential Business by Janice B Gordon :-)
  • The Chimp Paradox by Prof Steve Peters
  • Rebel Ideas by Matthew Syed