THAT is some title! Albeit it's made up! But it does make you wonder... why is he the UKs most hated sales trainer?
To put it bluntly, as Benjamin does, it's because he tells you the things you don't always want to hear. He makes you feel uncomfortable, makes you do things you don't want to be doing...but SHOULD be doing.
We are all guilty from time to time of being complacent. We forget to do the things that got us to where we are, we think we know it all and that someone wearing red braces and a red baseball cap could never teach us something new. WRONG
If you're struggling to sell and can't understand why, I highly recommend watching/listening to this one. But hold on to your hats... it's going to be a bumpy ride.
Benjamin's Books